“ Don’t Just Date Her, Marry Her: If you target a multicultural group one year, you can’t simply drop that group because there’s a new trend and focus. If groups are not courted on a continuous basis, they just go find a brand that will treat them the way they deserve to be treated, and this negligence translates to a hit on your ROI (return on investment). Period.”

Would you buy from an anti-dark skin beauty brand?

No?

If you wouldn’t buy from a colorist brand then why would you buy from a makeup brand that discriminates against dark-skinned Indians? It’s time to stand up to Lakmé Cosmetics and demand darker shades that suit Indian complexions. India is diverse so why isn’t Lakmé?

Stand up for your dark-skinned sisters, brothers, cousins, friends, and loved ones. It’s 2018 the beauty industry has changed and Lakmé only has foundations that only suits fairer complexions. Let your voice be heard by signing our petition to Lakmé Cosmetics to include darker shades. Stand up for the ones you love and stand up for DIVERSITY.

https://www.change.org/p/lakme-fashion-week-is-a-complete-misdirection-where-is-the-celebration-of-beauty-without-bias-in-lakme-product-ads-colourmeright

(Source: change.org)

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